JAL Expands Fresh Food Exports to Bangkok’s Japanese Market: A Look at the Strategy

JAL has begun exporting fresh Japanese food to Thailand’s affluent market, focusing on the upscale “Thonglor Japanese Market” in Bangkok.

Here’s an in-depth look at JAL’s latest move in their logistics strategy to bring high-quality Japanese food to Thailand.

JAL’s Export Expansion and Target Market

JAL is strengthening its fresh food exports from Narita Airport to Thailand, specifically to Bangkok’s “Thonglor Japanese Market.”

This market provides high-quality Japanese fish and vegetables, catering to Japanese chefs and affluent locals in Thailand.

With the rising popularity of Japanese cuisine, demand for Japanese ingredients in Thailand is increasing rapidly.

The Rise in Demand for Japanese Food Culture in Thailand

Japanese food culture is expanding significantly in Thailand, particularly in Bangkok.

In the Thonglor district, numerous upscale restaurants use Japanese ingredients, and the local affluent population increasingly seeks out Japanese cuisine.

JAL has responded to this demand by establishing a streamlined logistics system that quickly delivers fresh food from Japan to Thailand.

Efforts in Logistics and Quality Preservation

The fresh food transported by JAL from Narita to Thailand maintains its quality through optimized transport and minimized travel time.

With a one-day shipping capability, fresh Japanese food arrives in Thailand with high quality intact, providing a dining experience similar to what one would enjoy in Japan.

Looking Forward to JAL’s Future Logistics Strategy

JAL aims to further expand its efforts to bring Japanese food to international markets, including Thailand.

This move to spread Japan’s high-quality food culture abroad reflects a broader strategy to develop a stable food logistics business.